The article attempts to illustrate three relations between literature and a city. In the first one, the city becomes the content of literature as an inspiration, a reconstructed map, but also an individual experience. In the second, literature initiates creative activities within the city. They are represented by literary sculptures, modifications of residential buildings, as well as interactive applications that reveal the local space in the context of literature. The third relationship narrows down to the international UNESCO program based on the coherence of activities on the border of literary art and marketing. The modern city becomes an open project aimed, in particular, at creating a sense of closeness between the reader-resident-tourist and the urban space. It is an opportunity to create a completely new quality in the experience of literature, but also in its production and distribution where humanization plays a key role in creating and sustaining community.